Privacy Policy

1. Overview

Scally ("we", "our", "platform") provides an automated booking, scheduling, and customer communication engine connecting businesses and customers via WhatsApp, web booking portals, and AI assistance.

2. Information We Collect

We only collect information necessary to facilitate bookings and communications:

• Customer Details: Name, phone number (WhatsApp number), appointment times, and service preferences provided during booking.
• Merchant Details: Business name, email, operating hours, service catalogs, and location.
• Communications: WhatsApp conversation history strictly related to appointment scheduling, inquiries, and booking confirmations.

3. How Information is Used

Your information is used solely to coordinate appointments, confirm bookings, send automated schedule reminders, and power AI customer service for the respective merchant. We do not sell, rent, or trade personal data with third-party advertisers.

4. WhatsApp Business & Meta Cloud API

When you interact with a business through WhatsApp, messages are transmitted securely via Meta's Cloud API. We adhere strictly to Meta's WhatsApp Business Messaging Policy and Data Processing Terms.

5. Data Retention & Security

Data is stored securely using enterprise-grade encryption at rest and in transit. Merchants and customers may request deletion of their records at any time by contacting support.

6. Contact Us

For any privacy inquiries, data deletion requests, or questions, please email support@scallly.xyz.